Exchange that moves us forward.
On May 7, 2026, we welcomed our international reseller partners to Rafz for the SIMALFA® Reseller Meeting.
The day was built around a clear purpose: sharing knowledge, strengthening product understanding and giving our partners a closer look at the solutions that make SIMALFA® a trusted choice for demanding adhesive applications.
From market updates and regulatory topics to hands-on product showcases in our Innovation Center, the meeting gave our partners the opportunity to deepen their product knowledge, ask questions and experience SIMALFA® solutions in practice.
It was also a day full of conversations, familiar faces and the kind of personal exchange that makes strong partnerships even stronger.
Staying close to what customers need
Customers today expect more from adhesive solutions. They are looking for reliable performance, efficient processes, sustainable alternatives and guidance they can trust. This is where SIMALFA® can make a real difference.
Our solutions are designed to support demanding applications while helping customers improve their processes and move toward more responsible bonding solutions. To bring this value into different markets, product knowledge and application understanding are essential.
The reseller meeting created the space to focus on exactly that: what our solutions can do, where they make a difference and how we can support customers even better together.
Hands-on experience in the Innovation Center
One of the most important parts of the day took place in the SIMALFA® Innovation Center.
Here, our reseller partners had the opportunity to test some of our solutions directly. At different product showcase stations, they could experience applications up close, discuss technical details and connect product benefits with real customer situations.
For us, this practical part matters. Adhesive technology is not only about data sheets or product names. It is about understanding what happens in the application, what the customer needs to achieve and how the right solution can make the process more stable, efficient and sustainable. That is the kind of knowledge we want our partners to take with them.
Fresh perspectives and open discussion
The program also included external perspectives from Michel Baumgartner from EUROPUR and Dr. Arif Emre Ölmeztoprak from Bellona, who shared their views on market trends, customer expectations and industry developments. Their input added a broader perspective to the day and led into an open discussion with the SIMALFA® team and our guests.
These conversations are important because the market is moving. Requirements are changing, and customers are asking more specific questions. Staying ahead means staying informed, listening carefully and being ready to offer answers that are practical and relevant.
Built on partnership
Beyond the presentations and product showcases, the day was also about the people behind the business.
Lunch, product discussions and the many conversations outside the official program gave everyone time to connect beyond the agenda.
What we took from the day is clear: strong partnerships are built through knowledge, trust and hands-on experience. By keeping our partners close to our products, our application expertise and the developments shaping the market, we help ensure SIMALFA® solutions are brought to customers with confidence and clarity.
And that is exactly what this meeting was about.
SIMALFA® – trusted adhesive solutions, built on strong partnerships.
